With a personal mission to help re-imagine leadership in Moncton Canada, Daniels and his team set their sites on a new target audience: Grade 12 Students. Partnering with the Riverview Boys & Girls Club, and Director Matt Mckeigan, the program was born and soon after, a group of grade 12 students at Riverview High School was identified to participate, earning school credit upon completion.
The Attitude is Everything program launched in January, 2019 with 13 student participants and Steve Daniels serving as LMI Coach and Facilitator. By June, eight students successfully graduated from the program.
With both Stephen Daniels and Matt Mckeigan volunteered their time to execute the pilot project, community involvement was essential to allow the program to be offered at no cost to the students and sponsors from the community were sought to cover the program materials cost.
Built on the belief that ALL people (regardless of gender, personality, social standing, or education level), could develop the necessary characteristics to achieve and live a lifetime of success, LMI uses the teachings of founder Paul J. Meyer.